The value of individual shares in Playtech reportedly fell by approximately 14% this morning after it emerged that JKO Play Limited had cancelled its interest in purchasing the prominent online casino games developer.

According to a report from The Irish Times newspaper, JKO Play Limited is run by former Formula One supremo Eddie Jordan in partnership with gambling industry veteran Keith O’Loughlin and had earlier this month been given until January 26 to better a rival takeover bid from Aristocrat Leisure Limited said to be worth some £2.7 billion ($3.7 billion).

Con…